Initially inspired by The Hills (iykyk) and the fashion industry at 13 years old, I’ve always been curious about the behind-the-scenes work and how brands and businesses come to life. I knew I wanted to be part of that process in some capacity.

I’ve always been drawn to the behind-the-scenes side of things — the strategy, the planning, the pieces that make it all come to life. That pull led me to earn a business degree and kickstart my career in marketing across a few different industries from agencies, tech startups to global brands, I’ve led teams, built strategies, and launched campaigns across multiple channels.

Corporate Life Experience

I started out in agency life, working with a range of clients on social media + marketing campaign strategy and influencer partnerships — helping brands show up clearly and connect with their audience. From there, I dove into tech at Snack, a video dating app (think TikTok meets Tinder), where I led the marketing team, built national ambassador and influencer programs, and ran growth campaigns to build ‘buzz’.

Later, being on the lululemon marketing team, I crafted integrated marketing strategies and worked closely with cross-functional teams — product, e-comm, email and creative — to activate campaigns that felt aligned, intentional, and on-brand across every channel.

Leading my Own Business Journey

Beyond my corporate experience, I co-own Roundhouse Martial Arts in Squamish, BC — a dream my husband, a former pro fighter, had for years but didn’t know how to bring to life. He had the vision, and I helped turn it into a functioning business. While he coaches and builds the community on the mats, I run the business behind the scenes — leading strategy, developing marketing plans, creating programs, refining the customer experience, and scaling our operations.

I’ve planned everything from Speed Dating Boxing Nights to 400-person Squamish Fight Nights, while also building youth programs and managing the day-to-day admin that keeps the gym running.

Through it all, I’ve blended big-picture strategy with scrappy, hands-on execution — with a lot of heart and hustle in every project.